Fundraising

Imagine receiving the following email in your inbox:
Dear Donor,
Our annual campaign is coming up, and we would appreciate your support. Contribute today to help our cause at www.savethetrees.com/donate.
Thanks in advance!
Team Save the Trees

Would you feel inclined to donate?

When launching a capital campaign, success often depends on how well you engage gatekeepers: board members, respected community leaders, and professional advisors with high-net-worth networks who have influence over prospective major donors. These gatekeepers play a pivotal role by making introductions and advocating for your cause.

If you’re a seasoned nonprofit fundraiser, you know that prospect research is critical for securing high-impact donations. Whether you’re launching a capital campaign, soliciting annual fund contributions, or expanding your nonprofit’s planned giving program, you’ll need to gather lots of information about individual prospective donors to cultivate their support and make requests they’ll be receptive to.

Your donors give their hard-earned money because they believe in your organization’s work. To maintain their trust and ongoing support, you need to keep them engaged and informed on the impact of their contributions.

Whether you’re looking ahead to a capital campaign, bolstering your reserve funds, or simply trying to raise more for your cause, donors are the first group you turn to. In particular, generous donors who give significant financial support can be like a jetpack on your nonprofit’s fundraising efforts, flying you toward your goals.