Advance Your Mission
Design, build, and support from a team that knows nonprofit challenges and how to solve them.
The Anti-Cruelty Society
- Storytelling, Website Design
Anti-Cruelty is Chicago’s oldest and largest, private, Open Door animal welfare organization. For over 125 years, Anti-Cruelty has worked at the intersection of animal welfare and social well-being to provide the BEST Care for Animals, People, and in Communities.
Challenge
Since 1899, the Anti-Cruelty Society has been at the forefront of animal welfare and humane education. They had a need to:
- Modernize their existing website design.
- Raise awareness for their programs and services.
- Garner support through adoptions, volunteerism, and financial donations.
- Position themselves as a go-to resource for pet owners.
- Provide media resources regarding animal care and welfare issues.
Solution
Based on the needs of the Anti-Cruelty Society, we knew an engaging custom website design would best bring their story to life.
Our project began with a comprehensive discovery and analysis phase which included:
- Key stakeholder focus groups.
- 1-on-1 Interviews with key stakeholders.
- A thorough review of site analytics.
- Heat mapping.
- Inventory of social media channels.
- Competitive assessment.
Results
We created a custom, mobile-optimized website with improved navigation to make it easier for users to access the wealth of information the Anti-Cruelty Society provides. The site includes responsive features such as:
- Pet Finder – making it easy for visitors to find available pets for adoption.
- Pet Library – providing resources to support humans and their pets.
