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Bethesda Orthopaedic Institute
- Digital Marketing
Established in 1959, Bethesda Hospital East provides comprehensive care—including nationally recognized orthopedics, cardiovascular and cancer treatment, advanced surgical services, and women’s and children’s care—and is part of Palm Beach County’s consortium with FAU’s Charles E. Schmidt College of Medicine.
Challenge
The Bethesda Orthopaedic Institute is known for their innovative procedures and high patient safety rating. They had a desire to raise awareness within the local community about their offerings and increase patient leads.
Solution
We developed a unique messaging strategy driving social media and Google advertising to custom mobile friendly landing pages and/or a unique phone number. We also leveraged existing Bethesda Hospital East collateral including past patient testimonials and TV commercials to highlight less invasive orthopaedic procedures.
Results
Our Bethesda Orthopaedic Institute campaign resulted in more than half a million impressions and drove over 6,500 website clicks. Additionally, we exceeded our lead goal by over 225%.
