Mind the (Generation Gap): Data-Backed Strategies to Engage & Inspire Donors of All Ages
Webinar Overview
Ever wondered how you can build communications that appeal to all of your constituents, from Baby Boomers to Gen Z?
We can tell you! In our 2020 study, we asked over 1,300 donors of all ages to tell us how they preferred to give, be communicated with, what motivates them to give, and what keeps them from giving.
If you join this session, you’ll get:
- Insight on how donor segments prefer to communicate, donate, and keep in touch
- Different elements to include in your campaigns to reach the highest number of donors in a way they love
- Tips on how to account for donor preferences in your follow-up and retention efforts
Your donor base includes people from a range of generations. Come learn how they want to support you, hear from you, and stay connected with you!
Webinar Overview
Ever wondered how you can build communications that appeal to all of your constituents, from Baby Boomers to Gen Z?
We can tell you! In our 2020 study, we asked over 1,300 donors of all ages to tell us how they preferred to give, be communicated with, what motivates them to give, and what keeps them from giving.
If you join this session, you’ll get:
- Insight on how donor segments prefer to communicate, donate, and keep in touch
- Different elements to include in your campaigns to reach the highest number of donors in a way they love
- Tips on how to account for donor preferences in your follow-up and retention efforts
Your donor base includes people from a range of generations. Come learn how they want to support you, hear from you, and stay connected with you!
- Nonprofit Education Manager
- Qgiv
Abby Jarvis is the Nonprofit Education Manager at Qgiv, a company that’s dedicated to building powerful fundraising tools that empower nonprofits to thrive and grow. In her 8 years at Qgiv, Abby’s become passionate about understanding industry best practices, learning how they can help nonprofits be more effective, and sharing that information with other fundraisers.
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