Why is this important? How does it affect your organization? Understanding that .org is an open domain is important because it means that you also have a grasp on a potential donor’s online giving process. When they are searching for an organization or a specific cause to support, they need to be able to decipher who and what is credible in order to alleviate concerns about transparency and overcome barriers of distrust.
Your organization has the power to increase donor mindshare. Don’t miss out on key opportunities to be found online, raise funds and garner support for your cause or mission.
How can my organization get ahead of this issue?
Thanks to Public Internet Registry (PIR), you can.
PIR just recently launched .ngo and .ong – two new domain name extensions that are exclusively available for validated nonprofits, non-governmental organizations (NGOs) and charities across the globe to register. For the very first time, Internet users will be able to identify trusted and validated nonprofits and NGOs like yours simply by recognizing the .ngo or .ong domain on your website. In other words, your .ngo/.ong website will immediately indicate to Internet users that your organization (and, thus, your organization’s website) is valid, credible, genuine and trustworthy.
These new domains are only available to genuine NGOs and are a direct result of efforts by the NGO community.
Even better? Once your organization is validated and registered with a .ngo or .ong domain, it will be listed in the OnGood directory. OnGood opens the doors for your nonprofit online, allowing donors, potential business partners and volunteers to easily find your organization by name, cause or region.
What else can my nonprofit do to influence the future of NGOs and the world?
Today’s world is ever growing and ever changing. That’s why it’s vital that everyone – individuals, businesses and organizations alike – takes an active role in shaping the future.
Now more than ever, individuals are inclined to “do good.” From Millennials who grew up with the notion that helping others is a responsibility to Boomers harnessing technology to increase their power to make a difference, one thing is certain: Society today is filled with cause enthusiasts.
So, how can your organization take advantage of this interest and turn it into action?
To start, take part in MCON 2015.
MCON 2015 is all about influence. This year’s theme, “The Power of Influence: Art, Media, Business and Place,” is a two-day learning experience designed to help causes and those interested in social good understand the complexities of today’s cause enthusiasts – and, most importantly, how to move them into becoming cause activists.
Register to attend today, and find out how your organization can best impact and influence the world of tomorrow.
