5 Tips for Increasing Giving by Changing Your Donation Page
Achieve Staff • January 15, 2014
Your donation page is arguably the most important part of your organization’s website. Without donations, your organization would not exist, right? Even though online giving still only represents a small percentage of total giving, the fact of the matter is people are giving online and online giving continues to grow year-after-year. More notably, 64% of all online giving is given through charity giving pages, which means you had better pay attention to how well your donation page functions. The last thing that you want is for a donor to show up on your website and then get frustrated with your donation page and decide to just give up and leave. But don’t worry! There are a few simple things that you can do to improve your donation page.
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1) Minimize the Number of Form Fields
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How much information do you really need from your donors? For example, how often do you call donors – do you really need a phone number? What about donation options – do you really need 15 options or could you make it easier for your donors by limiting it to three? These are good questions to ask when looking at your donation form. By only including the essentials for your donation form you will result in a higher likelihood that your donor will complete it. Shy away from the non-essentials such as title, company name, website, etc. Here’s an example of a donation form we like:
2) Eliminate Body Copy
When your donor reaches your donation page, it’s because they already love your organization and are interested in giving. Bombarding them with a lot of body copy (that they most likely will not read) does not help your case. If a user wants to know more about your organization they would have clicked on “about us” rather than “donate” so allow your donation page to do what it is supposed to do; let the people donate.
3) Include Tangible Giving Levels
Donors are more likely to give when they see tangible levels. This could be shown in a graphic or banner or it could be in the form itself saying something like “$25 pays for one week of summer camp.” It’s easier for donors to visualize where their money is going when you give them options. It also generates a personal connection between the money and the people or cause your organization is helping.
4) Brand It
Branded donation pages receive 6 times more dollars than generic donation pages. What does this mean? A branded donation page is typically focused on a raising funds for a specific project or campaign. For example, you may be fundraising for a new playground at your community center, so the branded website might show playground equipment that a donor could sponsor, a campaign update on how much you have raised so far, and an image of what the final playground will look like. Just as I mentioned earlier, donors like to know where their money is going and branding your donation page is one way to do that.
5) Test It
Try out your donation form yourself! This is something that is easy to overlook but can make a world of difference if you are able to identify frustrations with your donation page before your donors do. If a donor has to click too many times to get to your donation page or if it takes too long to fill out or if they cannot find your donate button in the first place, you end up shooting yourself in the foot. Another way to test it would be to ask a friend to go to your organization’s home page and navigate how to donate. As you watch someone who is unfamiliar with your website, you will be able to note what is intuitive and what is frustrating in the process. Ask them to talk out loud as they navigate your website. Then be sure to go back and fix the things that were frustrating.
If you are interested in seeing more online giving trends from 2013, check out this awesome infographic by Tech Impact.
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By Erica Linguanti
•
January 29, 2025
Amid constant social media changes, nonprofits must prioritize their websites. Learn why investing in owned assets is crucial for success in 2025 and beyond.
By Jennifer Alleva
•
January 28, 2025
Effectively communicating with stakeholders is key to maintaining these crucial relationships. Learn how nonprofit financial statements can keep them informed.
By Jay Love
•
January 21, 2025
Adding social proof to your donation page reassures donors that your organization is legitimate. Use these five tips to demonstrate your trustworthiness
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π Happy #GivingTuesday, nonprofit friends!
π Remember to show gratitude to those who support your mission! A simple thank you goes a long way in building lasting connections with your donors.
π° 'Tis the season for giving!
π December is the time to ask your following to support your nonprofit and the people you serve.
β¨ Download our FREE 2024 Year-End Fundraising Planner for more tips: #LinkInBio
Wishing a Happy Thanksgiving to our nonprofit friends, partners, and community! We are thankful for you all. π
Need help optimizing your nonprofit’s donation page?
Karen Houghton, CEO of @infinite.giving, recommends adding 7 giving options to your donation page. Check them out on our blog: #LinkInBio
Are you ready for year-end fundraising?
Learn about corporate matching gifts at end of year from Grace Green, Partnership Success Specialist at Double the Donation. Check it out via our on-demand webinars: #LinkInBio
Are you ready to ignite your #GivingTuesday efforts?
We recommend creating a campaign that focuses on impact:
π Our goal is to raise $30,000.
vs.
π Help 30 more kids succeed in school this year!
Empathy sustains charity. When people see a real problem that your nonprofit is working to solve, they are more likely to feel motivated to support you and see themselves as part of the solution.
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@legalaidpbc provides no cost legal assistance to children, families, and individuals in Palm Beach County facing issues, such as:
βοΈ Domestic Violence
βοΈ Housing Discrimination
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We are honored to have built a beautiful new website for the Legal Aid Society of Palm Beach County. Check it out at legalaidpbc.org (#LinkInBio) and support their efforts!
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On Veterans Day, we honor and express our gratitude to those who have served our country. Consider supporting nonprofits that make a meaningful impact for Veterans and their families like:
πΊπΈ @wwp
πΊπΈ @homesforourtroops
πΊπΈ @fisherhousefdtn
“Impact metrics back your emotional success stories and testimonies with objective supporting data, wrapping everything in a compelling narrative package that supporters won’t want to put down.” - Charles Sword, Drew Payne, Cait Abernethy, & Stephen Minix of @upmetrics
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@thefundforwpbpolice is dedicated to enhancing public safety and strengthening community bonds.
They work to bridge gaps in West Palm Beach by funding community events, providing holiday gifts for kids in need, awarding scholarships for local youth, and more.
Check out the new website we built for THE FUND at thefundforwpbpolice.org (#LinkInBio).
π° Hey nonprofit friends! How's your year-end fundraising campaign going?
π± November is the learning month where you start seeding the year-end campaign by helping your constituents learn about the stories you plan to present.
π Check out our FREE 2024 Year-End Fundraising Planner for more tips: #LinkInBio
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π» Our expertise in digital marketing is perfect for busy nonprofit professionals. Let us banish the ghosts of social media management so you can unleash more good.
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“One of the biggest hurdles in the event planning and management process is getting people to register in the first place, which is why it’s so important to create an event registration page that stands out and grabs your audience’s attention.” - Chrissy Gow, Director of Marketing at @eventmobi
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“Robust digital marketing strategies, exclusive resources, and members-only spaces help to strengthen your association’s online presence—but they can offer so much more.” - Erin Lemons, Senior Director of Marketing at Fonteva
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During the planning month of October, your team should present the strategy and approach for the year-end campaign to your organization.
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Join our FREE webinar with Tiara Stephan, Product Marketing Coordinator at @qgiv_team, on October 23rd at 2 PM ET to learn:
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β And more!
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Try adding more eye-catching visuals to your posts. A captivating image can encourage users to stop scrolling and engage with your content.
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“Amazing organization and leadership! Clay and his team are willing to go above and beyond to get the job done. If you have a nonprofit, you definitely want to have a discussion about your website, social media campaign, and the like. I couldn't be happier with the website they produced for us...professional, polished and functional!” - Lisa Cobb, Executive Director at @yepfl
We are thrilled that you are happy with your new website, Lisa! Our goal is to design websites that generate awareness, engagement, and conversions. π
Did you know over 34 million Americans raised over $3 billion for nonprofits on Giving Tuesday last year? That’s why now is the perfect time to supercharge your year-end fundraising strategy!
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“Erica and Clay [...] are simply amazing! They helped us tremendously by solving website and social media issues that no one else could figure out. Their expertise and dedication are top-notch. A+ team all the way!” - Dimitry Viarenich, COO of The Soup Kitchen
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π·: @thesoupkitchenofboyntonbeach
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Executive Women of the Palm Beaches Foundation, Inc. (EWPBF) is dedicated to empowering women in Palm Beach County to succeed personally and professionally.
Since 1982, EWPBF has been helping women excel by providing opportunities for:
β¨ Networking and collaboration
β¨ Educational programs
β¨ Mentorship
β¨ Leadership and advocacy skills
We are honored to have built a beautiful new website for EWPBF. Check it out at ewpb.org (#LinkInBio) and support their efforts!
“The sooner your nonprofit gets on board with AI, the more prepared you’ll be for the future.” - Sarah Tedesco, Executive Vice President of @donorsearch_net
The most popular AI fundraising use cases for nonprofits include:
β¨ Prospect Research Data Modeling
β¨ Multi-Channel Marketing Content Creation
β¨ Fundraising Appeal Development
β¨ Donor Stewardship Planning and Execution
Explore our blog to learn more: #LinkInBio
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Do you feel like you’re spinning your wheels spending hours on social media content - only to hear crickets?
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Would you like to learn how to build your data step-by-step to engage more donors?
Join our FREE webinar with @qgiv_team on October 23rd at 2 PM ET to learn:
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π How to use this data to improve your fundraising.
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π A look at how Qgiv’s reporting tools can help you with all your data needs.
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This National Women's Equality Day, take action to support women's rights and empowerment by contributing to organizations like:
β€οΈ @nationalnow
β€οΈ @globalwomensproject
β€οΈ @equalitynoworg
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π Our web solutions are easy to use! We can even save you time by managing ALL of your website content updates while you focus on changing the world.
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Our planner will help you create, craft, and execute your year-end fundraising campaign.
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St. Ann Place Outreach Center provides a comfortable, clean, and safe place for homeless women and men in Palm Beach County.
They ease the burdens of their clients through their programs and services:
π Hygiene Program
π Food Program
π Healthcare District Clinic
π Document Support
π Food Assistance Partner (SNAP)
π Agency Referrals
We are honored to have built a beautiful new website for St. Ann Place Outreach Center. Check it out at stannplaceoc.org (#LinkInBio) and support their efforts!
There are only TWO DAYS until our free webinar “How to Raise More Money with Your Golf Tournament’s Sponsorships” with @golf_status!
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Join us to walk away with actionable tactics, results-driven strategies, and creative sponsorship ideas to elevate your next tournament.
Plus, you’ll have plenty of opportunities to ask questions in real-time!
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Recurring donors give 42% more per year than one-time givers! By updating your donation page to include multiple giving options, you can engage more supporters and boost your fundraising success.
π Cheers to our incredible nonprofit friends this #NationalNonprofitDay!
π Your dedication and impact are changing lives every day.
π Thank you for making your communities brighter and stronger!
Social media can be a great avenue for increasing online donor engagement! Your social media strategy should:
π€ Encourage donors to follow you.
π€ Drive traffic to your nonprofit website.
π€ Share quick updates and fun content.
π€ Encourage plenty of interaction.
π€ Create ways for donors to help further your mission.
π€ Track engagement and KPIs.
We can help you connect with your supporters and further your mission! Contact us: #LinkInBio
π° Do you want to raise more money at your next golf tournament?
π₯οΈ Join Logan Foote from @golf_status on August 21st at 12 PM ET for a FREE webinar to learn key strategies to make your next tournament a hole-in-one!
β³ Register now: #LinkInBio
β You’ll have plenty of opportunities to ask questions in real-time!
“Fundraising asks are a pivotal part of your relationship with a donor. Create a plan to make the best ask possible, and make sure your team is on the same page as you steward donors and further their involvement.” - John Killoran, Leader of Clover Leaf’s investment in @snowballfundraising
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π» Are you struggling to effectively communicate your mission through your website?
β‘οΈ Download our FREE ebook in partnership with @qgiv_team to help improve your website: #LinkInBio
π Are you spending hours posting on social media only to get low engagement?
π§ That is frustrating, but we’re here to help!
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We can help you reach your supporters and track ROI.
β¨ Let’s talk: #LinkInBio
Want to raise more money at your next golf tournament?
Register for our FREE webinar with @golf_status on Wednesday, August 21st at 12 PM ET!
GolfStatus will be sharing key strategies to make your next tournament a hole-in-one!
RSVP: #LinkInBio
π¦ Time is flying by and year-end fundraising is approaching quickly!
π Our 2024 Year-End Fundraising Planner will help you create, craft, and execute your campaign.
π Download it for FREE today: #LinkInBio
Do you need help marketing your nonprofit’s live auction?
Check out these unique tips from @teamwinspire:
1. Release Your Auction Catalog in Advance
2. Create Fundraising Videos
3. Leverage Corporate Sponsorships
4. Design Peer-to-Peer Invitations
Read more: #LinkInBio
“Selecting like-minded employees to join your team prevents mission drift and strengthens your workplace culture overall.” - Stephanie Sparks, Director of Content Marketing & Social at @inside.lever
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Are you struggling to connect with your donors on social media?
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Attractive sponsorships can provide the biggest return for your next nonprofit golf tournament!
Join our FREE webinar with @golf_status on August 21st at 12 PM ET to learn:
β³ How to create sponsorship packages for your golf event that sponsors actually want.
β³ Who to ask to sponsor your golf tournament.
β³ Strategies and tools to reach out to sponsors.
β³ Ideas for unique sponsorship options.
β³ The role of technology in raising more money from sponsorships.
Register now: #LinkInBio
“A capital campaign is a major, multi-year undertaking that can transform how your nonprofit operates [...] a well-planned and executed campaign can unlock new levels of growth and strengthen your relationships with supporters.” - Amy Eisenstein, CEO and Co-Founder of Capital Campaign Pro
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“Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging.” - Mike Snusz, Director of Nonprofit Customer Experience at @tatango_com
Read more about increasing your donor retention rate with text messaging: #LinkInBio
The Center for Diversity in the Legal Profession (CDLP) brings together individuals who seek to use the law and the legal profession as tools for racial justice and social change.
They work hard to advance racial equity in the law through:
πͺ Research And Public Education
πͺ Training And Instruction
πͺ Service And Advocacy
We are honored to have built a beautiful new website for CDLP. Check it out at cdlp.law.cuny.edu (#LinkInBio) and support their efforts!
“By taking a thoughtful, relationship-driven approach to major donor cultivation and solicitation, you’ll be in a better position to reach your fundraising goals.” - Sandra Davis, Founder and President of @_donorly
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Happy #WorldEmojiDay! Did you know that using emojis on social platforms has several benefits?
According to @Forbes, using emojis on social media:
π Boosts audience engagement.
π¬ Helps break up text.
π Adds a visual component.
π£οΈ Conveys emotion and tone.
π Humanizes your brand.
βΌοΈ Emphasizes important points.
Are you too busy to keep your website up-to-date?
As a digital agency for nonprofits, we understand that you’re working hard to change the world. Our dedicated support team is always on call to help you. We can even save you time by managing ALL of your website content updates.
Get in touch: #LinkInBio
Is your nonprofit tapping into the power of AI tools?
Check out this great advice from our Digital Marketing Account Executive, Sarah LaFemina: “For social media, I always have AI check my grammar in captions! It allows me to focus less on specifics and more on the actual message. I find that this results in posts that actually add value instead of posting just to post.”
Learn more ways to use artificial intelligence (AI) on social media in @HeyOrca’s blog: #LinkInBio
πΉ Get ready, set, film!
π» Check out our FREE on-demand webinar with @memoryfoxes to learn how to use the power of video to enhance fundraising, execute your mission, and more!
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β³ Are you planning a golf tournament fundraiser?
π» Join our FREE webinar with @golf_status on August 21st at 12 pm ET to learn how to raise more money at your next nonprofit golf tournament!
β You’ll have plenty of opportunities to ask questions in real-time!
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We’re thrilled to announce that we partnered with our friends at @qgiv_team to create an ebook: Web Design Best Practices for Nonprofits: An In-Depth Guide!
It’s your complete guide to boosting your online presence and making it easier for potential donors to find your nonprofit.
β¨ Download it for FREE today: #LinkInBio β¨
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Our friends at @qgiv_team created the Ultimate Event Guide to help you become a master of ceremonies. It includes advice on how to host more successful fundraising events.
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To the red, white, and blue! May your #FourthOfJuly be filled with joy and safety. πΊπΈ
This National Minority Mental Health Awareness Month, take action to break the stigma around mental health in minority communities by supporting organizations like:
β€οΈ @aakomaproject
β€οΈ @mentalhealthamerica
β€οΈ @namicommunicate
Happy #SocialMediaDay!
π² When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.
β¨ It’s important to focus on reaching users who are most likely to take action in response to your content.
π Improve your nonprofit’s engagement rate by adding more eye-catching visuals to your posts and planning a variety of ways for users to interact.
Would you like to cultivate a successful email campaign?
Try these tips to convert your audience into engaged supporters:
π§ Gather the right data.
π§ Personalize your messages.
π§ Create compelling copy.
π§ Make emails interactive.
π§ Automate the process.
π§ Monitor performance.
Can you believe half the year is over? Are you prepared for year-end fundraising?
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“Diversified revenue streams are necessary for financial fortitude, but categorizing them properly in your nonprofit’s books is equally crucial for effective financial management.” - Greg McRay, Founder and CEO of Foundation Group
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“Grants are a great source of funding for parks and recreation organizations. When you know how to apply for them, you can maximize your chances of success.” - Mary Coyle, Head of Product Management at CommunityPass
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Here's to the amazing father figures who support us every step of the way. Wishing you a Happy Father's Day! π
Are you looking for ways to climb the nonprofit professional ladder?
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π» Our web solutions are easy to use - and cost less than you might think. Plus, our dedicated support team is always on call to help you.
β‘οΈ Get in touch: #LinkInBio
“Certain times of the year put donors in a charitable mood, leading them to give more. Identifying and leveraging these times will help your nonprofit make the most of ideal giving opportunities.” - Jay Love, Co-Founder and Chief Relationship Officer at @bloomerangtech
π° Learn more about when your donors may be compelled to give: #LinkInBio
π Congratulations to @pbcfoodbank on your new Community Kitchen Expansion Project!
π₯ Our team was honored to attend the ribbon-cutting ceremony, tour the new kitchen, and celebrate this milestone with you.
π We’re excited to see the impact you'll have, providing hot, nutritious meals to children, adults, and seniors in Palm Beach County.
@unitedwayofbroward fights for the health, education, and financial prosperity of every person in their community.
For over 80 years, they have created and funded over 100 vital programs and services, such as:
π ReadingPals
π Mission United
π Project Lifeline
π Commission on Behavioral Health & Drug Prevention
π Housing United
We are honored to have built a beautiful new website for United Way of Broward County, Inc. Check it out at unitedwaybroward.org (#LinkInBio) and support their efforts!
This #WorldOceansDay, consider supporting nonprofits that are working hard to protect our oceans and marine ecosystems:
π @oceana
π @bluemarinefoundation
π @surfridermiami
“When hosting a fundraising event, such as a Math-A-Thon, silent auction, or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations.” - Evan Appleby, CEO of ForOurSchool.org
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π YOU'RE INVITED! π Join the @delraychamber Nonprofit Council on June 13th and 14th for "The Fundraiser's Toolbox" Seminar & Speaker's Dinner.
Six nonprofit experts (including our Director of Marketing) will share the tools to help you sustain a successful nonprofit enterprise!
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Happy Pride Month! π³οΈπ Celebrate love, diversity, and acceptance by supporting LGBTQ+ nonprofits that are making a difference:
@vitanovainc
@trevorproject
@compasscenter
Do you need help reaching your fundraising goals?
With a multichannel marketing strategy, you can bring more attention to your fundraising campaigns and propel your mission forward.
Read more on our blog: #LinkInBio
Does your nonprofit need help moving donors up the donor pyramid?
Discover how predictive fundraising can drive supporters to greater giving levels on our FREE on-demand webinar with Shawn Olds of @boodle.ai.
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This Memorial Day, let's unite in remembrance and gratitude for the men and women who made the ultimate sacrifice for our nation.
Consider making a difference by helping these organizations that support our heroes and their families:
πΊπΈ @TAPSorg
πΊπΈ @wwp
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