10 Years Looking Back
Ten years of research – which has surveyed more than 150,000 millennials and created the largest body of data and analysis on how U.S. millennials interact with causes – have led to this report, which demonstrates why and how the nation’s youngest generation of adults has engaged in doing good, how they have changed philanthropy, what they expect of the public, private, nonprofit and government sectors in addressing societal challenges and the consequences for ignoring their powerful influence.
