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YMCA OF THE TREASURE COAST

PROJECT

Website Redesign

Digital Marketing

CLIENT

YMCA of the Treasure Coast

WHAT WE DID

Mobile-Friendly Web Design

Social Media Advertising

Email Campaign

Graphic Design

Video Creation

For 33 years the YMCA of the Treasure Coast has held a fundraising raffle known as the YMCA Easter House Project. Despite years of loyal supporters, the Y had a need to raise awareness for the 2020 YMCA Easter House Project and drive online ticket purchases.

Developed an 8 month multi-channel digital campaign including:

Designed a new, mobile friendly website.
Robust email series featuring custom graphic design and animations.
Social media advertising to reach new individuals as well as retarget individuals who had expressed interest, but had not yet taken action.
Custom video clips designed specifically for social media.

Our digital campaign resulted in 720k+ impressions, more than 15,000 website clicks, over 90 hours of custom video content watched, and our ticket sales revenue exceeded the amount from the previous year by 174%.

Interestingly, social media advertising only attributed for about 35% of all campaign web traffic, yet resulted in almost 65% of our total estimated revenue! This was likely due to advanced retargeting and lookalike audience targeting based on past purchase data.

Additionally, our social advertising ROI averaged was over 8.5x making this an extremely effective and affordable tactic.

LET'S TALK

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This Memorial Day, let's unite in remembrance and gratitude for the men and women who made the ultimate sacrifice for our nation. Consider making a difference by helping these organizations that support our heroes and their families: 🇺🇸 @TAPSorg 🇺🇸 @wwp 🇺🇸 @GarySiniseFoundation

🏄 Are you ready to ride the wave of fundraising success? 💰 Improve your donation page by accepting additional payment methods and giving donors opportunities to increase their gifts’ impact. 👉 Explore new giving options from Karen Houghton, CEO of @infinite.giving: #LinkInBio

Hey nonprofit friends, did you hear the good news? We have tons of FREE resources to help you further your mission. Yay! Check out our blogs, webinars, tools, and more: #LinkInBio

🤔 Do you need help planning your year-end fundraising campaign? 💰 Follow our FREE month-by-month planner to create, craft, and successfully execute your campaign. ➡️ Download our 2024 Year-End Fundraising Planner: #LinkInBio

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