Nonprofits Can Now Raise Funds Through Instagram Live (Just in time for #GIVINGTUESDAYNOW)
Erica Linguanti • April 29, 2020
Since 2015, Facebook has steadily rolled out new donation tools
to support nonprofit fundraising efforts. With features like Facebook Birthday Fundraisers, Instagram Donation Stickers, and Instagram Profile Donation Buttons – it is becoming easier for nonprofit supporters to give through social media.
The latest Instagram fundraising option “Live Donations” arrived this week just in time for #GivingTuesdayNow on May 5th. We are jumping for joy because in addition to fundraising through Donation Stickers on Instagram Stories or a Donate Button on your nonprofit Instagram profile – now ANY Instagram user can fundraise for eligible nonprofits through Instagram Live.
(If you are unsure if your organization already has a Facebook Donation Account, is eligible for a Facebook Donation Account, or is set up for Instagram Donations – check out our step-by-step tutorial.)
Utilizing Live Donations seems to be relatively straightforward. Users will simply need to:
- Tap the camera in the upper left corner of Feed (or swipe right).
- Select Live at the bottom of their screen.
- Select Fundraiser + the nonprofit they wish to support.
- Begin the Live stream.
Once the Live is broadcasting, users will be able to watch in real-time as the money pours from followers showing their support. As an added touch, there is even a real-time thank you “Wave” option.
Photo: about.instagram.com
To further encourage peer-to-peer fundraising, Instagram partnered with Creative Designer @leonatusume
to develop a new “I Donated” sticker. After a user donates on Instagram through Stories or Live, they will be able to access the sticker and use it in their own Stories and encourage others to give.
Photo: about.instagram.com
Amid COVID-19 and social distancing measures, Instagram Live has seen a 70% spike in use. If there was ever a time to rally your nonprofit staff, volunteers, board, and long-time supporters for an Instagram Live peer-to-peer campaign (telethon style) this could be it. Get creative, test-and-learn, make mistakes, have fun, and don’t be afraid to raise those fundraising dollars!
About the Author
Erica Linguanti
Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally. By combining the unique needs of nonprofits with experience from working closely with major “for profit” brands - including Hilton, Marriott, Hyatt, Preferred, and IHG - she has developed unique tactics to drive interest for causes (and convert that interest into action). Erica holds a BSBA in Marketing from the University of Central Florida.
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🌟 Happy #GivingTuesday, nonprofit friends!
💙 Remember to show gratitude to those who support your mission! A simple thank you goes a long way in building lasting connections with your donors.
💰 'Tis the season for giving!
💙 December is the time to ask your following to support your nonprofit and the people you serve.
✨ Download our FREE 2024 Year-End Fundraising Planner for more tips: #LinkInBio
Wishing a Happy Thanksgiving to our nonprofit friends, partners, and community! We are thankful for you all. 💙
Need help optimizing your nonprofit’s donation page?
Karen Houghton, CEO of @infinite.giving, recommends adding 7 giving options to your donation page. Check them out on our blog: #LinkInBio
Are you ready for year-end fundraising?
Learn about corporate matching gifts at end of year from Grace Green, Partnership Success Specialist at Double the Donation. Check it out via our on-demand webinars: #LinkInBio
Are you ready to ignite your #GivingTuesday efforts?
We recommend creating a campaign that focuses on impact:
👎 Our goal is to raise $30,000.
vs.
👍 Help 30 more kids succeed in school this year!
Empathy sustains charity. When people see a real problem that your nonprofit is working to solve, they are more likely to feel motivated to support you and see themselves as part of the solution.
Learn more tips by streaming our webinar with @qgiv_team: #LinkInBio
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On Veterans Day, we honor and express our gratitude to those who have served our country. Consider supporting nonprofits that make a meaningful impact for Veterans and their families like:
🇺🇸 @wwp
🇺🇸 @homesforourtroops
🇺🇸 @fisherhousefdtn
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🌱 November is the learning month where you start seeding the year-end campaign by helping your constituents learn about the stories you plan to present.
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“One of the biggest hurdles in the event planning and management process is getting people to register in the first place, which is why it’s so important to create an event registration page that stands out and grabs your audience’s attention.” - Chrissy Gow, Director of Marketing at @eventmobi
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During the planning month of October, your team should present the strategy and approach for the year-end campaign to your organization.
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Our web solutions are easy to use. Plus, our dedicated support team is always on call to help you. We can even save you time by managing ALL of your website content updates.
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Our web design ebook in partnership with @qgiv_team is packed with tips to make it easier for potential donors, volunteers, and beneficiaries to find and engage with your nonprofit.
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TWO DAYS until our FREE webinar with Tiara Stephan, Product Marketing Coordinator at @qgiv_team! Join us to learn how to get the most out of your donor data and engage more supporters. Plus, you’ll have plenty of opportunities to ask questions in real-time.
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🌎 As a digital agency for nonprofits, we understand that you’re busy working to change the world.
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“Amazing organization and leadership! Clay and his team are willing to go above and beyond to get the job done. If you have a nonprofit, you definitely want to have a discussion about your website, social media campaign, and the like. I couldn't be happier with the website they produced for us...professional, polished and functional!” - Lisa Cobb, Executive Director at @yepfl
We are thrilled that you are happy with your new website, Lisa! Our goal is to design websites that generate awareness, engagement, and conversions. 😊
Did you know over 34 million Americans raised over $3 billion for nonprofits on Giving Tuesday last year? That’s why now is the perfect time to supercharge your year-end fundraising strategy!
Join a FREE webinar with @qgiv_team and our Director of Marketing on Tuesday, September 24th at 2 PM ET to learn how to:
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“Erica and Clay [...] are simply amazing! They helped us tremendously by solving website and social media issues that no one else could figure out. Their expertise and dedication are top-notch. A+ team all the way!” - Dimitry Viarenich, COO of The Soup Kitchen
Thank you so much for your kind words, Dimitry! We were happy to help you resolve those issues.
📷: @thesoupkitchenofboyntonbeach
Is updating your website content overwhelming?
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Executive Women of the Palm Beaches Foundation, Inc. (EWPBF) is dedicated to empowering women in Palm Beach County to succeed personally and professionally.
Since 1982, EWPBF has been helping women excel by providing opportunities for:
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We are honored to have built a beautiful new website for EWPBF. Check it out at ewpb.org (#LinkInBio) and support their efforts!
“The sooner your nonprofit gets on board with AI, the more prepared you’ll be for the future.” - Sarah Tedesco, Executive Vice President of @donorsearch_net
The most popular AI fundraising use cases for nonprofits include:
✨ Prospect Research Data Modeling
✨ Multi-Channel Marketing Content Creation
✨ Fundraising Appeal Development
✨ Donor Stewardship Planning and Execution
Explore our blog to learn more: #LinkInBio
Are you getting the most out of your donor data?
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Do you feel like you’re spinning your wheels spending hours on social media content - only to hear crickets?
We can help you reach your audience and motivate them to take action in support of your cause.
Contact us today: #LinkInBio
Did you miss our webinar with @golf_status? No worries!
You can view it on demand to learn how to create sponsorship packages for your next golf event.
Watch now: #LinkInBio
Would you like to learn how to build your data step-by-step to engage more donors?
Join our FREE webinar with @qgiv_team on October 23rd at 2 PM ET to learn:
📈 The data you need to build your foundation on.
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This National Women's Equality Day, take action to support women's rights and empowerment by contributing to organizations like:
❤️ @nationalnow
❤️ @globalwomensproject
❤️ @equalitynoworg
💻 Are you struggling to keep your website up-to-date?
👍 Our web solutions are easy to use! We can even save you time by managing ALL of your website content updates while you focus on changing the world.
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St. Ann Place Outreach Center provides a comfortable, clean, and safe place for homeless women and men in Palm Beach County.
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There are only TWO DAYS until our free webinar “How to Raise More Money with Your Golf Tournament’s Sponsorships” with @golf_status!
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Join us to walk away with actionable tactics, results-driven strategies, and creative sponsorship ideas to elevate your next tournament.
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Does your donation page include a recurring or monthly giving option? If not, we can help you update it: #LinkInBio
Recurring donors give 42% more per year than one-time givers! By updating your donation page to include multiple giving options, you can engage more supporters and boost your fundraising success.
👏 Cheers to our incredible nonprofit friends this #NationalNonprofitDay!
💙 Your dedication and impact are changing lives every day.
🌟 Thank you for making your communities brighter and stronger!
Social media can be a great avenue for increasing online donor engagement! Your social media strategy should:
🤝 Encourage donors to follow you.
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🤝 Share quick updates and fun content.
🤝 Encourage plenty of interaction.
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We can help you connect with your supporters and further your mission! Contact us: #LinkInBio
💰 Do you want to raise more money at your next golf tournament?
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“Fundraising asks are a pivotal part of your relationship with a donor. Create a plan to make the best ask possible, and make sure your team is on the same page as you steward donors and further their involvement.” - John Killoran, Leader of Clover Leaf’s investment in @snowballfundraising
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Want to raise more money at your next golf tournament?
Register for our FREE webinar with @golf_status on Wednesday, August 21st at 12 PM ET!
GolfStatus will be sharing key strategies to make your next tournament a hole-in-one!
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Do you need help marketing your nonprofit’s live auction?
Check out these unique tips from @teamwinspire:
1. Release Your Auction Catalog in Advance
2. Create Fundraising Videos
3. Leverage Corporate Sponsorships
4. Design Peer-to-Peer Invitations
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Attractive sponsorships can provide the biggest return for your next nonprofit golf tournament!
Join our FREE webinar with @golf_status on August 21st at 12 PM ET to learn:
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The Center for Diversity in the Legal Profession (CDLP) brings together individuals who seek to use the law and the legal profession as tools for racial justice and social change.
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💪 Research And Public Education
💪 Training And Instruction
💪 Service And Advocacy
We are honored to have built a beautiful new website for CDLP. Check it out at cdlp.law.cuny.edu (#LinkInBio) and support their efforts!
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According to @Forbes, using emojis on social media:
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💬 Helps break up text.
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😊 Humanizes your brand.
‼️ Emphasizes important points.
Are you too busy to keep your website up-to-date?
As a digital agency for nonprofits, we understand that you’re working hard to change the world. Our dedicated support team is always on call to help you. We can even save you time by managing ALL of your website content updates.
Get in touch: #LinkInBio
Is your nonprofit tapping into the power of AI tools?
Check out this great advice from our Digital Marketing Account Executive, Sarah LaFemina: “For social media, I always have AI check my grammar in captions! It allows me to focus less on specifics and more on the actual message. I find that this results in posts that actually add value instead of posting just to post.”
Learn more ways to use artificial intelligence (AI) on social media in @HeyOrca’s blog: #LinkInBio
📹 Get ready, set, film!
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⛳ Are you planning a golf tournament fundraiser?
💻 Join our FREE webinar with @golf_status on August 21st at 12 pm ET to learn how to raise more money at your next nonprofit golf tournament!
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We’re thrilled to announce that we partnered with our friends at @qgiv_team to create an ebook: Web Design Best Practices for Nonprofits: An In-Depth Guide!
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Our friends at @qgiv_team created the Ultimate Event Guide to help you become a master of ceremonies. It includes advice on how to host more successful fundraising events.
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To the red, white, and blue! May your #FourthOfJuly be filled with joy and safety. 🇺🇸
This National Minority Mental Health Awareness Month, take action to break the stigma around mental health in minority communities by supporting organizations like:
❤️ @aakomaproject
❤️ @mentalhealthamerica
❤️ @namicommunicate
Happy #SocialMediaDay!
📲 When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.
✨ It’s important to focus on reaching users who are most likely to take action in response to your content.
📈 Improve your nonprofit’s engagement rate by adding more eye-catching visuals to your posts and planning a variety of ways for users to interact.
Would you like to cultivate a successful email campaign?
Try these tips to convert your audience into engaged supporters:
📧 Gather the right data.
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Can you believe half the year is over? Are you prepared for year-end fundraising?
Download our FREE 2024 Year-End Fundraising Planner to create, craft, and execute your campaign: #LinkInBio
“Diversified revenue streams are necessary for financial fortitude, but categorizing them properly in your nonprofit’s books is equally crucial for effective financial management.” - Greg McRay, Founder and CEO of Foundation Group
Learn FREE tips to organize your nonprofit gifts: #LinkInBio
“Grants are a great source of funding for parks and recreation organizations. When you know how to apply for them, you can maximize your chances of success.” - Mary Coyle, Head of Product Management at CommunityPass
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👀 Are you looking for FREE nonprofit resources?
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Do you need a helping hand curating engaging social media content?
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Here's to the amazing father figures who support us every step of the way. Wishing you a Happy Father's Day! 💙
Are you looking for ways to climb the nonprofit professional ladder?
Check out our FREE on-demand webinar “Powerful Nonprofit Professional Development at Any Stage of Your Career” to learn how to get the most out of every training experience.
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🎩 Are you busy wearing too many hats? We can help!
💻 Our web solutions are easy to use - and cost less than you might think. Plus, our dedicated support team is always on call to help you.
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“Certain times of the year put donors in a charitable mood, leading them to give more. Identifying and leveraging these times will help your nonprofit make the most of ideal giving opportunities.” - Jay Love, Co-Founder and Chief Relationship Officer at @bloomerangtech
💰 Learn more about when your donors may be compelled to give: #LinkInBio
🎉 Congratulations to @pbcfoodbank on your new Community Kitchen Expansion Project!
🥖 Our team was honored to attend the ribbon-cutting ceremony, tour the new kitchen, and celebrate this milestone with you.
💚 We’re excited to see the impact you'll have, providing hot, nutritious meals to children, adults, and seniors in Palm Beach County.
@unitedwayofbroward fights for the health, education, and financial prosperity of every person in their community.
For over 80 years, they have created and funded over 100 vital programs and services, such as:
💙 ReadingPals
💙 Mission United
💙 Project Lifeline
💙 Commission on Behavioral Health & Drug Prevention
💙 Housing United
We are honored to have built a beautiful new website for United Way of Broward County, Inc. Check it out at unitedwaybroward.org (#LinkInBio) and support their efforts!
This #WorldOceansDay, consider supporting nonprofits that are working hard to protect our oceans and marine ecosystems:
🌊 @oceana
🌊 @bluemarinefoundation
🌊 @surfridermiami
“When hosting a fundraising event, such as a Math-A-Thon, silent auction, or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations.” - Evan Appleby, CEO of ForOurSchool.org
Learn more on our blog: #LinkInBio
💌 YOU'RE INVITED! 💌 Join the @delraychamber Nonprofit Council on June 13th and 14th for "The Fundraiser's Toolbox" Seminar & Speaker's Dinner.
Six nonprofit experts (including our Director of Marketing) will share the tools to help you sustain a successful nonprofit enterprise!
Register Now: #LinkInBio
Happy Pride Month! 🏳️🌈 Celebrate love, diversity, and acceptance by supporting LGBTQ+ nonprofits that are making a difference:
@vitanovainc
@trevorproject
@compasscenter
Do you need help reaching your fundraising goals?
With a multichannel marketing strategy, you can bring more attention to your fundraising campaigns and propel your mission forward.
Read more on our blog: #LinkInBio
Does your nonprofit need help moving donors up the donor pyramid?
Discover how predictive fundraising can drive supporters to greater giving levels on our FREE on-demand webinar with Shawn Olds of @boodle.ai.
Watch now: #LinkInBio
This Memorial Day, let's unite in remembrance and gratitude for the men and women who made the ultimate sacrifice for our nation.
Consider making a difference by helping these organizations that support our heroes and their families:
🇺🇸 @TAPSorg
🇺🇸 @wwp
🇺🇸 @GarySiniseFoundation
🏄 Are you ready to ride the wave of fundraising success?
💰 Improve your donation page by accepting additional payment methods and giving donors opportunities to increase their gifts’ impact.
👉 Explore new giving options from Karen Houghton, CEO of @infinite.giving: #LinkInBio
Hey nonprofit friends, did you hear the good news?
We have tons of FREE resources to help you further your mission. Yay!
Check out our blogs, webinars, tools, and more: #LinkInBio
🤔 Do you need help planning your year-end fundraising campaign?
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➡️ Download our 2024 Year-End Fundraising Planner: #LinkInBio
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